About Us
About Us
Welcome to Serene’s Toy Chest
Serene’s Toy Chest is a family owned toy business proudly based in Scarborough, Ontario. It was created by parents who understand how meaningful toys can be in a child’s life.
Our journey began with our daughter, Serene. When she was just two years old, we saw how much joy toys brought her, but we also experienced how difficult it could be to afford the toys she loved. Like many families, there were moments when cost stood in the way of that happiness.
That experience inspired a promise we made as parents. No child should ever feel left out simply because a toy is out of reach.
At Serene’s Toy Chest, our mission is to offer popular brand name toys at fair and accessible prices. We carefully source our products to ensure quality, safety, and authenticity while keeping affordability at the heart of everything we do. We want parents to shop with confidence and children to experience the excitement they deserve.
Giving back is a core part of who we are. Ten percent of all proceeds are donated to children focused charities across Canada, including initiatives like the Toronto Fire Fighters Toy Drive, helping support families during difficult times.
Proudly Canadian and rooted in Scarborough, we are grateful for every order and every family who supports our mission.
From our family to yours, thank you for choosing Serene’s Toy Chest.
Where every child deserves joy, and every toy tells a story.